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World's First Household Name Brand in Cannabis

Released on Tuesday, February 8, 2022•CANNABIS INVESTMENTS

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Irwin Naturals sells its products in 100,000 outlets, including Walmart, Costco, and Whole Foods, and is recognized by over 80% of US households. This presentation will cover the company's Coca-Cola first-mover expansion into cannabis and psychedelics-based mental health treatment. Klee Irwin will address how to leverage brand equity in a disruptive new space and how to remain profitable during the expansion phase while keeping consumer prices low and accessible.

Klee Irwin

Irwin Naturals, Founder

Klee Irwin founded Irwin Naturals in 1994 with a mission to heal the world with plant medicine. He delivered effective formulas and, with no advertising, built a solidly profitable cult brand, recognized by 80% of Americans. Mr. Irwin authored a book on CBD titled Pain Nation in 2018.